Joe Media represents a variety of directors from around North America.
Check out their bios and reels below...


A California native with well over 400 commercials under his belt, Barry Berona has continually broken new ground in the creative commercial space. His versatile, award winning work extends to many sub-genres including automotive, tabletop, and beauty – for such recent clients as; Google, Nike, Subaru, Toyota, GM, Ford, Renault, Mitsubishi, Harley Davidson, Sony, US Navy, Snickers, Honda, and Coors.

Barry calls Calgary  his second home, and if you ask us – we’re lucky to have him.


A born and bred director. Ryley has turned filming sub-par skate videos at the age of 13, into an impressive career that includes ads for the likes of Honda, Mazda, Mark’s, The Government of Alberta, GM, Big Brothers & Sisters Canada, Canadian Lotteries, and more.

Ryley is a versatile, modern storyteller who’s work is infused with his signature style and personality; characteristics he uses to elevate a client’s brand, rather than overshadow it. 


Born and raised in Montreal, Guillaume possesses a refinement – and encyclopedic knowledge of wine – that is greatly appreciated here at Joe Media. 

As a true student of film, Guillaume brings a precision and craft to his work that helps separate him from the pack. And with a feature film currently in production, it’s only a matter of time before Guillaume Carlier becomes a name you’ll want to know.


A veteran director with the awards to show for it. Wayne’s dedication to his craft has paid off in spades.

Wayne is a collaborator through and through – partnering with creative teams to deliver spots that have garnered the attention of literally millions. Wayne’s dedication and talent has been recognized internationally, with a trove of accomplishments including Cannes Lions, Applied Arts, Clio’s and Super Bowl ads (yes, plural).


A product of the local film scene, Brendon has a rock-solid reputation for high-quality and creative work, spanning highly recognizable brands such as Coca-Cola, the Calgary Stampede, and ATB.

His work has reached nearly every part of the media landscape; from commercial and corporate, all the way to independent films that have played in over 20 international film festivals. Brendon’s versatility and diverse skillset makes him the ideal director, on projects of any size.


Well known for his award winning music videos for artists such as The Tragically Hip, Mathew Good,and The Arkells – Ante’s keen eye for storytelling has transitioned brilliantly into the world of commercial productions.
With a vividly cinematic style and an acute attention to detail, Ante has applied his talents to brands such as; 3M, American Apparel, Sylvania and Freederm. Ante is a storyteller at heart with a strong visual style, youthful sensibility and the ability to seamlessly transition between dramatic dialogue and comedy